{"id":5753,"date":"2024-06-21T01:48:51","date_gmt":"2024-06-20T23:48:51","guid":{"rendered":"https:\/\/www.proof.de\/?post_type=encyclopedia&p=5753"},"modified":"2024-06-21T01:48:51","modified_gmt":"2024-06-20T23:48:51","slug":"vdp","status":"publish","type":"encyclopedia","link":"https:\/\/www.proof.de\/cs\/lexikon\/vdp\/","title":{"rendered":"VDP"},"content":{"rendered":"
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\n Hodnotit nyn\u00ed<\/span>\n <\/div>\n <\/div>\n

Tisk prom\u011bnn\u00fdch dat (VDP) je technika digit\u00e1ln\u00edho tisku, kter\u00e1 umo\u017e\u0148uje p\u0159izp\u016fsobit jednotliv\u00e9 prvky v r\u00e1mci tiskov\u00e9 \u00falohy. M\u016f\u017ee j\u00edt o text, obr\u00e1zky, grafiku nebo dokonce cel\u00e9 rozvr\u017een\u00ed. VDP se \u010dasto pou\u017e\u00edv\u00e1 pro personalizovan\u00e9 marketingov\u00e9 materi\u00e1ly, jako je nap\u0159\u00edklad direct mail, kde ka\u017ed\u00e1 vyti\u0161t\u011bn\u00e1 polo\u017eka obsahuje informace specifick\u00e9 pro p\u0159\u00edjemce. VDP vyu\u017e\u00edv\u00e1 datab\u00e1ze a software ke kontrole variac\u00ed v procesu tisku, co\u017e umo\u017e\u0148uje individu\u00e1ln\u00ed p\u0159\u00edstup.<\/p>\n

Pou\u017eit\u00ed a v\u00fdhody VDP<\/h3>\n

VDP se pou\u017e\u00edv\u00e1 v mnoha oblastech, v\u010detn\u011b<\/p>\n