{"id":4991,"date":"2022-08-05T01:56:05","date_gmt":"2022-08-04T23:56:05","guid":{"rendered":"https:\/\/www.proof.de\/?p=4991"},"modified":"2022-08-05T01:59:08","modified_gmt":"2022-08-04T23:59:08","slug":"digitalni-prvni-casto-znamena-barevne-problemy-druhe-2","status":"publish","type":"post","link":"https:\/\/www.proof.de\/cs\/digital-first-heisst-oft-farbprobleme-second\/","title":{"rendered":"\"Digital First\" \u010dasto znamen\u00e1 \"Colour Problems Second!\""},"content":{"rendered":"
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\n 4\/5 - (4 hlas\u016f) <\/div>\n <\/div>\n\n

V posledn\u00ed dob\u011b st\u00e1le \u010dast\u011bji dost\u00e1v\u00e1me dotazy na poradenstv\u00ed v oblasti spr\u00e1vy barev<\/a>, kde \"digit\u00e1ln\u00ed n\u00e1vrhy na prvn\u00edm m\u00edst\u011b\" nar\u00e1\u017eej\u00ed na sv\u00e9 limity: Konkr\u00e9tn\u011b v\u017edy, kdy\u017e m\u00e1 po n\u011bkolika m\u011bs\u00edc\u00edch nebo letech doj\u00edt k prvn\u00edmu veletr\u017en\u00edmu vystoupen\u00ed, prvn\u00ed v\u00fdro\u010dn\u00ed zpr\u00e1v\u011b nebo prvn\u00edmu katalogu v klasick\u00e9m online tisku. A pr\u00e1v\u011b v tomto okam\u017eiku si v\u0161ichni z\u00fa\u010dastn\u011bn\u00ed uv\u011bdom\u00ed, \u017ee ani nev\u011bd\u00ed, jak by jejich barevn\u00e1 strategie \"digital first\" m\u011bla vypadat v tisku. Pod\u00edvejme se v\u0161ak na probl\u00e9m od za\u010d\u00e1tku:<\/p>\n\n\n\n

Digital First = prvn\u00ed priorita pro digit\u00e1ln\u00ed online m\u00e9dia. Ale co kdy\u017e p\u0159ijde tlak?<\/h2>\n\n\n\n

I pro velk\u00e9 glob\u00e1ln\u00ed korporace a mal\u00e9 spole\u010dnosti plat\u00ed pro n\u00e1vrhy nebo redesign \u010dasto n\u00e1sleduj\u00edc\u00ed: Nejprve v\u0161e vyv\u00edj\u00edme pro digit\u00e1ln\u00ed prost\u0159ed\u00ed. Agentury proto vytv\u00e1\u0159ej\u00ed korpor\u00e1tn\u00ed n\u00e1vrhy<\/a> pro nov\u00e9 RGB<\/a> barevn\u00e9 sv\u011bty, \u010dasto s ostr\u00fdmi, syt\u00fdmi barvami obrazovky a v\u00fdrazn\u00fdmi pastelov\u00fdmi odst\u00edny. A pokud se barvy pou\u017e\u00edvaj\u00ed pro r\u016fzn\u00e9 produkty nebo komunika\u010dn\u00ed linie, pak se vytvo\u0159\u00ed, p\u0159edstav\u00ed a schv\u00e1l\u00ed kompletn\u00ed firemn\u00ed barevn\u00fd sv\u011bt s mnoha barvami firemn\u00edho designu v RGB, spust\u00ed se online prezenta\u010dn\u00ed portfolio a firma se digit\u00e1ln\u011b p\u0159edstav\u00ed v nov\u00e9m sv\u011btle firemn\u00edho designu.<\/p>\n\n\n\n

Cel\u00e1 v\u011bc zpo\u010d\u00e1tku funguje dob\u0159e a ka\u017ed\u00fd se na ni pod\u00edv\u00e1 na sv\u00e9m monitoru a je spokojen. Ale po roce p\u0159ijde prvn\u00ed veletrh a prvn\u00ed ti\u0161t\u011bn\u00e1 v\u00fdro\u010dn\u00ed zpr\u00e1va. Dobr\u00e1, pomysl\u00ed si agentura a klient, vezmeme na\u0161e \"digit\u00e1ln\u011b prvn\u00ed\" barvy a vytiskneme je ofsetem ve v\u00fdro\u010dn\u00ed zpr\u00e1v\u011b a digit\u00e1ln\u00edm tiskem na veletr\u017en\u00ed st\u011bnu a na plak\u00e1ty. Ale nejpozd\u011bji kdy\u017e z laserov\u00e9 tisk\u00e1rny vyjede prvn\u00ed n\u00e1vrh designu a tisk\u00e1rna vytiskne prvn\u00ed str\u00e1nky katalogu, je \u010das na sn\u00eddani s barevnou kocovinou. <\/p>\n\n\n\n