{"id":920,"date":"2014-03-15T01:19:43","date_gmt":"2014-03-15T00:19:43","guid":{"rendered":"http:\/\/www.proof.de\/?p=920"},"modified":"2021-11-19T01:10:47","modified_gmt":"2021-11-19T00:10:47","slug":"pantone-goe-ukonceno","status":"publish","type":"post","link":"https:\/\/www.proof.de\/cs\/pantone-goe-abgekuendigt\/","title":{"rendered":"PANTONE GOE p\u0159eru\u0161ena"},"content":{"rendered":"
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\n Hodnotit nyn\u00ed<\/span>\n <\/div>\n <\/div>\n

Se zve\u0159ejn\u011bn\u00edm aktu\u00e1ln\u00edho PANTONE MATCHING SYSTEM<\/a>S (PMS<\/a>) m\u00e1 Pantone<\/a> PANTONE, kter\u00fd byl s velk\u00fdm \u00fasil\u00edm uveden na trh v roce 2007. GOE<\/a> Ukon\u010den\u00ed provozu syst\u00e9mu.<\/p>\n

O tom, \u017ee by k takov\u00e9mu kroku mohlo doj\u00edt, se diskutovalo ji\u017e del\u0161\u00ed dobu. Syst\u00e9m GOE, kter\u00fd byl zaveden s velk\u00fdm \u00fasil\u00edm a rozs\u00e1hlou reklamou, se na sv\u011btov\u00e9m trhu nikdy neprosadil. I my jsme ur\u010dit\u011b pou\u017eili barvy Pantone GOE m\u00e9n\u011b ne\u017e p\u011btkr\u00e1t pro D\u016fkaz<\/a> obdr\u017eet.<\/p>\n

Syst\u00e9m Pantone GOE byl uveden na trh v roce 2007 a p\u0159inesl mnoho inovac\u00ed a vylep\u0161en\u00ed zastaral\u00e9ho syst\u00e9mu Pantone Matching System: Nov\u00e9 vzorce, nov\u00e9 n\u00e1zvy, jednotn\u00e1 tlou\u0161\u0165ka vrstvy a v\u00edce ne\u017e 2 000 barev: Pantone v\u011bnoval mnoho \u00fasil\u00ed a reklamy uveden\u00ed sv\u00e9ho nov\u00e9ho syst\u00e9mu na trh. Barevn\u00fd syst\u00e9m<\/a>to. \u0158ada poskytovatel\u016f slu\u017eeb a agentur doporu\u010dila sv\u00fdm z\u00e1kazn\u00edk\u016fm, aby m\u00edsto syst\u00e9mu PMS pro loga a CD s okam\u017eitou platnost\u00ed pou\u017e\u00edvali syst\u00e9m Goe.<\/p>\n

Brzy se v\u0161ak uk\u00e1zalo, \u017ee zejm\u00e9na tisk\u00e1rny necht\u011bj\u00ed p\u0159ej\u00edt na novou barvu Pantone GOE. Agentury m\u011bly nov\u00fd Firemn\u00ed design<\/a> jejich z\u00e1kazn\u00edk\u016f v GOE, \u010dasto neexistovala tisk\u00e1rna, kter\u00e1 by je mohla nebo cht\u011bla vytisknout. Kdo v tisk\u00e1rn\u011b za l\u00e9ta nashrom\u00e1\u017edil mno\u017estv\u00ed barevn\u00fdch n\u00e1dob klasick\u00e9ho syst\u00e9mu Pantone, necht\u011bl v\u0161e jednodu\u0161e odlo\u017eit a v\u0161echny barvy znovu nakoupit a sestavit. A tisk\u00e1rny m\u011bly pravdu: popt\u00e1vka po v\u00fdtisc\u00edch Pantone GOE byla a z\u016fstala prost\u011b p\u0159\u00edli\u0161 n\u00edzk\u00e1.<\/p>\n

A p\u0159esto\u017ee spole\u010dnost Pantone je\u0161t\u011b v roce 2013 tvrdila, \u017ee oba barevn\u00e9 syst\u00e9my budou na trhu existovat paraleln\u011b, nyn\u00ed je cesta voln\u00e1. Po vyd\u00e1n\u00ed v\u011bj\u00ed\u0159e Pantone Matching System 2014 ji\u017e Pantone GOE nen\u00ed k dispozici.<\/p>\n

P\u0159esto\u017ee se na mnoha str\u00e1nk\u00e1ch Pantone st\u00e1le objevuj\u00ed odkazy na Pantone GOE a nikde jsem nena\u0161el ofici\u00e1ln\u00ed zpr\u00e1vu o zru\u0161en\u00ed, krom\u011b odpov\u011bdi spole\u010dnosti Pantone na m\u016fj dotaz na Facebooku ohledn\u011b Z\u00e1kladn\u00ed barva<\/a>n PMS (\"Nyn\u00ed, kdy\u017e Goe byl p\u0159eru\u0161en\"...), ale je to kone\u010dn\u00e9:<\/p>\n

PANTONE GOE je mrtv\u00e1. A\u0165 \u017eije Pantone Matching System.<\/p>\n

\u0158ada \u010dl\u00e1nk\u016f na str\u00e1nk\u00e1ch Pantone st\u00e1le odkazuje na GOE<\/p>\n